CRA is my favorite truck lettering account. They want each truck to be different in their fleet. This allows for almost anything I can create without any constants. I arrive early morning at their shop to find a new truck and color combination. The creative challenge to design a new logo and graphic design on the spot is a joyful an invigorating adventure, it is like working without any “Safety Net” . I worked at an advertising agency during the 60’s with type design regularly. I enjoyed bending letter forms to the extremes of legibility. Fred and Richard are not concerned about anything “Usual” their trucks say CRA without spelling it out. They travel the New Jersey highways and are well known for the unique and bold color combinations . Most “Normal”truck customers are very conservative and business like so their trucks reflect a strictly business attitude. Not here at CRA , they are happy-go-lucky fun group that I feel very blessed to be a part of . Here are just a few ways you can say the same thing in a rainbow of individualized design. I have a blast every time as a matter of fact, I’m going tomorrow morning ! ON BOY!
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